At the base there is research.
We collaborate with theUniversity of Florence and with theUniversity of Ferrara For testing and validation that help us measure quality, safety, and efficacy. We're not just looking for new formulas: we're looking for better, more useful, and more sustainable solutions. We can summarize it in one simple sentence: nature helps us, we help nature.
Our wording choices also speak clearly. When we say “biologically correct”, we mean products designed without emulsifiers or ethoxylated surfactants, without PEG, without silicones and artificial colors; we avoid ecotoxic chelators such as EDTA and antioxidants such as BHA and BHT; we do not use ethylene oxide and we do not employ animal derivatives, propylene glycol or GMOs. Our formulas are of natural origin: at least the 95% of the ingredients is natural or of natural origin; the synthetic content does not exceed 5% and perfumes, whether synthetic or modified natural, do not go beyond the 1% of the total. It's a thoughtful balance that combines performance and transparency.
